You won new lanes as customers moved sourcing, and cost to serve rose anyway. Assets have addresses. Work has owners. That layer is bestshoring.
AI has made speed the cheapest thing in a bestshoring operation and control the scarcest. Seven field patterns across captive centers, GCCs, and third-party BPO relationships show where AI deployments compound, where they collapse, and where the brakes belong in each.
The strongest distributed operations do not just deliver, they become partners their stakeholders trust to help steer. This case study shows how one operation built that partnership through structured governance, turning at-risk relationships into its strongest advocates: a 40 percent rise in actionable feedback and a 10-point gain in Net Promoter score.
A founder's reflection on year one of The JR Moore Group: the gap in the market, the discipline of Bestshoring, what I refused, and why the idea holds.
Most organizations protect a slipping strategic account by starting with cost. The correct sequence runs the other way. A Bestshoring case study in Customer Program Management.
The 30th Annual SSOW Americas convenes in Orlando March 16-19. On Wednesday, March 18, Johnnie Moore serves as IDG Co-Facilitator on AI Governance, Panel Moderator for the GBS Scope Expansion discussion, and Track Chair for the afternoon program featuring CSL Behring and McCormick case studies. Here is what the agenda reveals about the design decisions GBS organizations need to make now.
Bestshoring is not a location. It is the architecture that governs where work lives, who does it, and how it is organized. This visual framework makes the hierarchy clear.
Article The Bestshoring Architecture™ Why Every Delivery Model Decision Is a Bestshoring Decision By Johnnie R. Moore Jr. | The JR Moore Group, Inc. | February 2026 Executive Summary Every organization has already made Bestshoring decisions. Most made them implicitly. This article introduces The Bestshoring Architecture™, the strategic framework that makes those decisions deliberate by
A Bestshoring Case Study in Digital & AI Readiness Milestone updates fragmented across your network. Some through EDI. Most manual. Every location doing it differently, on their own timeline. The result: stale data, missed exceptions, reactive firefighting, and the question that signals your network is running blind: “Where is my freight?” If your customers are
Definition Three Questions What It’s Not Location Options Technology & AI Assessing Readiness For Leaders Next Steps Executive Summary Bestshoring is a strategic approach to determining where work should live, who should do it, and how it should be organized. It is not a geographic label. Organizations that start with location before strategy spend years
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The JR Moore Group provides bestshoring strategy for freight forwarders, 3PLs, and logistics providers. Where work lives. Who does it. How it is organized.