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Latest NewsJohnnie Moore2021-11-10T17:59:09-05:00
  • You Won the Volume. Why Did Cost to Serve Go Up?

    You won new lanes as customers moved sourcing, and cost to serve rose anyway. Assets have addresses. Work has owners. That layer is bestshoring.

    By Johnnie MooreCategories: Articles
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    Navy duotone photo of air cargo loading behind a chart of shipment volume bars rising while a cost to serve per shipment line rises above them, beside the headline You won the volume, why did cost to serve go up.
  • Driver's view of two dashboard gauges at night, SPEED and CONTROL needles both high and parallel, container port blurred through the windshield

    AI Is the Fast Car. Where Are Your Brakes?

    AI has made speed the cheapest thing in a bestshoring operation and control the scarcest. Seven field patterns across captive centers, GCCs, and third-party BPO relationships show where AI deployments compound, where they collapse, and where the brakes belong in each.

    Continue reading
  • Five business colleagues in a focused working session around a conference table, collaborating as partners across a distributed operation.

    Three Levels of Partnership: Stakeholder Management for Distributed Operations

    The strongest distributed operations do not just deliver, they become partners their stakeholders trust to help steer. This case study shows how one operation built that partnership through structured governance, turning at-risk relationships into its strongest advocates: a 40 percent rise in actionable feedback and a 10-point gain in Net Promoter score.

    Continue reading
  • Celebrating one year of Bestshoring, June 2025 to June 2026. Johnnie Moore, Founder and CEO of The JR Moore Group

    Bestshoring Is Architecture, Not Geography: One Year On

    A founder's reflection on year one of The JR Moore Group: the gap in the market, the discipline of Bestshoring, what I refused, and why the idea holds.

    Continue reading
  • Businessperson holding out cupped hands beneath the glowing word CUSTOMER, surrounded by hand-drawn icons for campaign, message, research, benchmark, target, and content, illustrating the customer at the center of a managed program

    The Function That Holds Your Strategic Accounts Together

    Most organizations protect a slipping strategic account by starting with cost. The correct sequence runs the other way. A Bestshoring case study in Customer Program Management.

    Continue reading
  • Johnnie R. Moore Jr., Track Chair and Panel Moderator at the 30th Annual SSOW Americas 2026, Orlando, Florida, March 16-19

    Three Roles. One Room. What SSOW Americas 2026 Reveals About GBS in Transition.

    The 30th Annual SSOW Americas convenes in Orlando March 16-19. On Wednesday, March 18, Johnnie Moore serves as IDG Co-Facilitator on AI Governance, Panel Moderator for the GBS Scope Expansion discussion, and Track Chair for the afternoon program featuring CSL Behring and McCormick case studies. Here is what the agenda reveals about the design decisions GBS organizations need to make now.

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  • The Bestshoring Architecture org chart showing bestshoring strategy governing location strategy, delivery model, and operating model with technology and AI enablement

    Bestshoring Is Not a Location. It Is the Architecture Above It.

    Bestshoring is not a location. It is the architecture that governs where work lives, who does it, and how it is organized. This visual framework makes the hierarchy clear.

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  • 13th

    13th

    Jul, 2026

    AI Is the Fast Car. Where Are Your Brakes?

    AI Is the Fast Car. Where Are Your Brakes?

    AI has made speed the cheapest thing in a bestshoring operation and control the scarcest. Seven field patterns across captive centers, GCCs, and third-party BPO relationships show where AI deployments compound, where they collapse, and where the brakes belong in each.

    Continue reading
  • 15th

    15th

    Jun, 2026

    Three Levels of Partnership: Stakeholder Management for Distributed Operations

    Three Levels of Partnership: Stakeholder Management for Distributed Operations

    The strongest distributed operations do not just deliver, they become partners their stakeholders trust to help steer. This case study shows how one operation built that partnership through structured governance, turning at-risk relationships into its strongest advocates: a 40 percent rise in actionable feedback and a 10-point gain in Net Promoter score.

    Continue reading
  • 10th

    10th

    Jun, 2026

    Bestshoring Is Architecture, Not Geography: One Year On

    Bestshoring Is Architecture, Not Geography: One Year On

    A founder's reflection on year one of The JR Moore Group: the gap in the market, the discipline of Bestshoring, what I refused, and why the idea holds.

    Continue reading
  • 30th

    30th

    May, 2026

    The Function That Holds Your Strategic Accounts Together

    The Function That Holds Your Strategic Accounts Together

    Most organizations protect a slipping strategic account by starting with cost. The correct sequence runs the other way. A Bestshoring case study in Customer Program Management.

    Continue reading
  • Articles

    The Bestshoring Architecture™: Why Every Delivery Model Decision Is a Bestshoring Decision

    By Johnnie Moore
  • Blog

    Why a Global Air Freight Control Tower Beats Fragmented Milestone Updates

    By Johnnie Moore
  • Articles

    What Is Bestshoring?

    By Johnnie Moore
  • Articles

    The Bestshoring Architecture™: Why Every Delivery Model Decision Is a Bestshoring Decision

    By Johnnie Moore
  • Blog

    Why a Global Air Freight Control Tower Beats Fragmented Milestone Updates

    By Johnnie Moore

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The JR Moore Group provides bestshoring strategy for freight forwarders, 3PLs, and logistics providers. Where work lives. Who does it. How it is organized.

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